The Evolution of Parking Monetization on Higher Ed Campuses
Before institutions educate, heal, transact, entertain, or govern, they must be accessed. Students arrive before they learn. Faculty arrive before they teach. Patients arrive before they receive care. Every institutional mission, no matter how abstract or aspirational, is first tested at a gate, a curb, a transit stop, a parking facility, or a point of entry.
Mobility as a Service
Parking assets—when managed as part of a broader “Parking as a Service” or “Mobility as a Service” strategy – offer a dependable and adaptable revenue stream that can be strategically aligned with campus development goals.
Parking Today: Unlocking Hidden Value
University parking directors can lead innovative public-private partnerships that transform campus parking systems into powerful funding engines.
Creative Capital: How Universities are Monetizing the Unseen
Universities nationwide face growing financial pressures, requiring capital not only for campus development and academic initiatives but also for balance sheet stabilization and funding reserves. Traditionally, institutions have relied on internal debt capacity, endowment funds, and philanthropic contributions to finance projects. However, as competing demands force prioritization, universities increasingly turn to Public-Private Partnerships (P3) and other innovative funding structures.
The University of Toledo Case Study
The University of Toledo secured $52.5 million through a 35-year access and mobility concession while retaining ownership and control. Funded by tax-exempt bonds, the deal includes system upgrades, and long-term financial benefits.
The University of Akron Case Study
The University of Akron secured $141 million through a 35-year access and mobility concession while retaining ownership and control. Funded by tax-exempt bonds, the deal includes new revenue streams, system upgrades, and long-term financial benefits.
Frequently Asked Questions
A concise FAQ explaining how a non-profit parking concession allows institutions to retain ownership and control while transferring operational and financial risks.
Introduction to Parking Monetization
Monetizing revenues from non-core assets (such as parking) can provide capital towards new infrastructure.
Provides funding to help address deferred maintenance or new construction.
Unlocking Capital For Infrastructure Projects
Objectives:
i.
Discuss financing concepts with focus on raising capital for local and regional needs, and
ii.
Explore key characteristics of financing and operating successful infrastructure projects
Presented
Parking Monetization Concession
The University of Toledo has entered into a 35-year parking monetization transaction with a team led by Diogenes Capital, SP+ and KeyBanc.
In addition to the traditional sources of parking revenue, the Concession Agreement includes new streams of revenue associated with managing access to campus including TNC pick-up and drop-off fees and advertising revenues.









